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Key account management strategy: Setting things in motion

PandaDoc

Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. While it may seem like it from an altruistic perspective, treating all accounts fairly isn’t actually a viable key account strategy and doesn’t guarantee a successful relationship with your top portfolios.

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What To Consider When Creating Goals For Your Sales Team

Brooks Group

Obviously, this can be broken down into monthly or annual goals and can be applied to an individual sales rep, sales manager, regional manager, or the company as a whole. For our purposes, we will be discussing sales goals as they relate to the sales manager. All calls are not created equal.

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Forget elephants; hunt whales instead

Deep Insight

The message from this blog? Whale Hunting with Global Accounts. It’s not often that I write book reviews but if there’s one book on sales management you should plan to read before the end of the summer holidays, it’s Whale Hunting with Global Accounts. Forget elephants; hunt whales instead. The Inuit People.

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Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

It’s impressive when a candidate shows passion for a career in Key Account Management by investing time in learning and taking courses. There are many free online courses available, covering topics such as selling, numeracy, leadership, strategy, relationship building, and entrepreneurship.

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Top 20 Account Management Influencers 2023

SmartKarrot

In today’s economic environment, effective account management is essential for building and maintaining strong client relationships and achieving growth. From podcasts and webinars to blogs and social media posts, these influencers are using a range of channels to help other account managers learn, grow, and succeed.

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The Comprehensive Guide to Account-Based Sales for 2019

Hubspot Sales

According to TOPO senior demand generation analyst Eric Wittlake, having an ICP lets you decide whether to target an account without bringing together your entire leadership team. With this information, you can map out the key contacts within every account. Suppose you're sell marketing and sales automation software.