PandaDoc

APRIL 21, 2023

Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. While it may seem like it from an altruistic perspective, treating all accounts fairly isn’t actually a viable key account strategy and doesn’t guarantee a successful relationship with your top portfolios.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

SmartKarrot

APRIL 13, 2023

In today’s economic environment, effective account management is essential for building and maintaining strong client relationships and achieving growth. From podcasts and webinars to blogs and social media posts, these influencers are using a range of channels to help other account managers learn, grow, and succeed.

Account Management 11

Account Management Key Account Management Management B2B 11

Deep Insight

AUGUST 16, 2021

‘Hunting elephants’ is a term used by sales people to describe the targeting of very large clients. Elephant hunting is difficult to do, but very profitable if you’re successful. The message from this blog? Whale Hunting with Global Accounts. Forget elephants; hunt whales instead. The Inuit People.

Global Accounts 52

Global Accounts Key Account Management Account Management Profitability 52

DemandFarm

APRIL 26, 2023

What does a Key Account Manager do? A Key Account Manager is responsible for managing a company’s most important clients or accounts. Their primary goal is to ensure that their clients are profitable and satisfied enough to remain loyal to the company.

Key Account Management 52

Key Account Management Account Management Interpersonal Skills Management 52

Brooks Group

DECEMBER 27, 2022

Obviously, this can be broken down into monthly or annual goals and can be applied to an individual sales rep, sales manager, regional manager, or the company as a whole. For our purposes, we will be discussing sales goals as they relate to the sales manager. All calls are not created equal.

Sales 80

Sales Sales Leadership Leadership CRM 80

Hubspot Sales

JULY 1, 2019

Review your closed-won accounts, most profitable accounts, least likely to churn, and so on. With this information, you can map out the key contacts within every account. Suppose you're sell marketing and sales automation software. Location and/or number of offices. Historical growth. Predicted growth.

Stakeholders 84

Stakeholders Sales Finance Decision-making 84