PandaDoc

APRIL 21, 2023

Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. While it may seem like it from an altruistic perspective, treating all accounts fairly isn’t actually a viable key account strategy and doesn’t guarantee a successful relationship with your top portfolios.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

Deep Insight

AUGUST 16, 2021

‘Hunting elephants’ is a term used by sales people to describe the targeting of very large clients. Elephant hunting is difficult to do, but very profitable if you’re successful. Whale Hunting with Global Accounts. The message from this blog? Forget elephants; hunt whales instead. The Inuit People.

Global Accounts 52

Global Accounts Key Account Management Account Management Profitability 52

MTD Sales Training

NOVEMBER 13, 2017

I received an email last week from Trevor Borrows who is a newly appointed National Sales Manager in charge of a team of Account Managers. Here’s what Trevor asked: “Hi Sean, being a new National Sales Manager I need to understand how to develop account strategies.

Management 48

Management Suppliers Profitability Account Management 48

DemandFarm

APRIL 26, 2023

What does a Key Account Manager do? A Key Account Manager is responsible for managing a company’s most important clients or accounts. Their primary goal is to ensure that their clients are profitable and satisfied enough to remain loyal to the company.

Key Account Management 52

Key Account Management Account Management Interpersonal Skills Management 52

ProlifIQ

JUNE 21, 2023

Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic account development plan serves as a roadmap for nurturing and growing these important accounts.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Brooks Group

DECEMBER 27, 2022

Obviously, this can be broken down into monthly or annual goals and can be applied to an individual sales rep, sales manager, regional manager, or the company as a whole. For our purposes, we will be discussing sales goals as they relate to the sales manager. All calls are not created equal.

Sales 78

Sales Sales Leadership Leadership CRM 78

Hubspot Sales

JULY 1, 2019

Review your closed-won accounts, most profitable accounts, least likely to churn, and so on. With this information, you can map out the key contacts within every account. Suppose you're sell marketing and sales automation software. Location and/or number of offices. Historical growth. Predicted growth.

Stakeholders 84

Stakeholders Sales Finance Decision-making 84