ProlifIQ

JUNE 21, 2023

Strategic account management planning involves proactive and strategic thinking. It requires thorough analysis, research, and insights to identify the right accounts and formulate effective account management strategies. How does a strategic plan differ from a key account strategy?

Account Management 52

Account Management Management Account Planning Stakeholders 52

Revegy

AUGUST 12, 2020

Account Intelligence is the Core of Customer Centricity. Developing customer insights isn’t a one-time, static exercise. It is an ongoing effort that should be an integrated part of your client development and account planning strategy. The best ideas may not always come from the sales team.

Account Planning 69

Account Planning Account Management Stakeholders Client Development 69

Arpedio

AUGUST 24, 2022

To put it really simple: Account planning is the process that occurs when you map out essential details about a new prospect or an already existing customer. Think of it like this: a marketing strategy that sales, marketing and account management professionals use in order to maintain marketing efforts to their existing clients.

Account Planning 52

Account Planning Account Development Management Account Management 52

Arpedio

JANUARY 11, 2023

Now that you have your key account partners established, the next step is to develop valuable relationships that will last. When you understand your clients’ motivation and needs, you can easily develop meaningful relationships that in return will give long-lasting key accounts.

Account Management 52

Account Management Management Key Account Management B2B 52