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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

Private client management and marketing: Business plans, recruitment, assessments and automation. Core challenges for private client law leaders The core challenges identified throughout the day were the interlinked topics of business plans, recruitment, assessments and automation.

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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. Differentiation is a critical aspect of professional services marketing and is no different in personal brands.

Marketing 130
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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. This means that we often fail to discover and respond to client interests and needs. It lacks a pull or client-centric approach. And many firms look to overseas markets for growth. across the firm.

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Book review: All you need to know about commercial awareness by Christopher Stoakes

Red Star Kim

He has also been a management consultant, a marketing director and a financial journalist. So it makes him an ideal author on the business of professional services firms – whether for technical expert/fee-earners or marketing/business development professionals. He was an early pioneer in professional services marketing.

Finance 130
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The trouble with account managers

Account Management Skills

Clients want account managers to: Understand their goals, problems and world to be able to “walk in their shoes” and bring relevant solutions Take an interest in their product, company, business, market and customer so they can be more consultative Have a unique, critical perspective.

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How to engage fee-earners in the M&BD planning process?

Red Star Kim

At the recent PM Forum workshop on “Marketing and Business Development Planning in a Nutshell” the key issue to emerge from delegates was “How to engage fee-earners in the M&BD planning process?”. A company goes to an external agency (or its internal marketing team) for help to develop more business. Ask questions.

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Expert advice: 10 ways to generate more SEO leads

Nutshell

B2B marketers rely on SEO , or search engine optimization, to generate high quality leads at very low cost through organic search. Hung Nguyen, Content Marketing Manager of Smallpdf. Chryssa Rich, Director of Marketing at Primary Health Medical Group. Liam Quinn, Head of Marketing at Reach interactive. INTEGRATION.