Red Star Kim
AUGUST 24, 2023
He has also been a management consultant, a marketing director and a financial journalist. So it makes him an ideal author on the business of professional services firms – whether for technical expert/fee-earners or marketing/business development professionals. He was an early pioneer in professional services marketing.
Red Star Kim
JULY 11, 2022
Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. This means that we often fail to discover and respond to client interests and needs. It lacks a pull or client-centric approach. And many firms look to overseas markets for growth. across the firm.
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Account Management Skills
FEBRUARY 22, 2024
Clients want account managers to: Understand their goals, problems and world to be able to “walk in their shoes” and bring relevant solutions Take an interest in their product, company, business, market and customer so they can be more consultative Have a unique, critical perspective.
Red Star Kim
APRIL 17, 2023
There were also variations on factors such as financial (it’s easy to measure revenue and profit) and others such as market positioning, longevity, reliability/security and prestige. There was also discussion about the use of grading criteria for individual attributes such as seniority, influence, sponsorship and loyalty.
Flevy
MARCH 30, 2024
They may appear profitable at first since they are acquiring customers, but their overall effect of encouraging others not to purchase is damaging to the company as a whole. The NPS is a widely used metric in market analysis which helps organizations measure customer loyalty and satisfaction.
Account Manager Tips
APRIL 26, 2021
Earning potential Key account managers earn significantly above the national average of major markets. Hard work Key account managers are responsible for the most important clients a company has. Understand your client's business model and define value-added solutions. Be realistic with what you ask for too.
Blue Canyon Partners
DECEMBER 4, 2020
These changes impact B2B suppliers in two different ways: On one hand , some disruptions enable unexpected and unwelcomed competitors to enter a market with aggressively priced offers. When players find a way to exploit an inefficiency in the market they can change how a customer’s problem is solved or need is met.
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