Arpedio

JANUARY 4, 2024

In the competitive world of B2B sales, harnessing the power of an effective account mapping strategy is key to sales optimization and revenue growth. As businesses vie for market dominance, an articulate account strategy empowers organizations to deepen customer relationships and scale their operations effectively.

B2B 52

B2B Sales Decision-making CRM 52

Hubspot Sales

MARCH 18, 2019

As professional services firm BTS points out , key account programs often lead to increased costs and lower margins. But if you use the right key account strategy, you'll reap greater sales volume and long-lasting strategic relationships. The Benefits of Key Account Management. Do you have the capacity?

Key Account Management 126

Key Account Management Account Management Management Account Strategy 126

Upland

MARCH 2, 2023

While Salesforce does offer plenty of great features, many enterprises will need to complement their CRM with account planning technologies and capabilities that uniquely fit their own business challenges. Account planning as a practice is best done with Salesforce.

Account Planning 195

Account Planning CRM Account Strategy B2B 195

DemandFarm

APRIL 18, 2023

A connected apps ecosystem in key account management involves the integration of your digital key account planning tool with other tools in your sales tech and marketing tech stack. Over time, the sales tech and marketing tech landscape for most B2B organizations becomes crowded.

Account Management 52

Account Management Digitalization Management Account Planning 52

Jermaine Edwards

MAY 27, 2020

Know your customers market. The quality of your understanding of your customers market will determine the impact you can have with, and for your customers within their own business. There are three influencing market areas. They are: Market Impact (I) Market Change (C) Market Strategy (S).

Key Account Management 195

Key Account Management Account Management Innovation Financial Services 195

Arpedio

MARCH 26, 2024

In today’s competitive business landscape, the role of pre-sales strategy in driving business success cannot be overstated. It serves as the foundation for establishing strong customer relationships, understanding market dynamics, and ultimately closing deals that drive revenue growth. What is a Pre-Sales Strategy?

Value Proposition 52

Value Proposition Prioritization Sales Organization 52

Corporate Visions

JANUARY 23, 2020

But while you’re having a quarterly business review with your customer about utilization metrics and project status updates, that same customer’s name is moving through your competitor’s sales funnel—being targeted with marketing campaigns, discussed in sales forecasts, and being put through account strategy planning sheets.

Customer Success 120

Customer Success Decision-making Account Strategy Account Management 120

KAM With Passion

NOVEMBER 11, 2020

For example, suppliers of professional services (bookkeeping, corporate travel and accommodation, marketing & communications) leverage regular reviews with customers to share a precise picture of what has been delivered against the Service Level Agreement (SLA), discuss performance as well as encountered issues.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

DemandFarm

JULY 26, 2023

AI-powered tools can also enable your own decisions regarding the selection of key accounts, their retention and acquisition of new clients. You can also personalize your interactions and get optimum results for your existing as well as new account strategies by using automation tools such as chatbots.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

Arpedio

JANUARY 5, 2024

The Importance of a Strategic Account Plan in Sales A strategic account plan stands at the core of achieving exceptional sales performance and establishing continued customer retention. Let us delve into the specifics that underscore the potency of a carefully crafted account strategy. Quantify resource investment.

Account Planning 52

Account Planning Value Proposition Account Management Sales 52

ProlifIQ

OCTOBER 4, 2023

This strategy forms the foundation of your approach to managing and developing relationships with your most important accounts. Customer Segmentation One of the first steps in crafting your account strategy is customer segmentation. This includes regular communication, trust-building, and understanding customer goals.

Account Management 52

Account Management Management Account Planning Key Account Management 52

DemandFarm

MAY 12, 2023

As the company expanded its operations, it had high hopes for continued growth in the global market. With a clear understanding of their global accounts and customized strategies tailored to each market, they would be able to overcome the challenges of cultural differences and local business practices.

Global Accounts 52

Global Accounts Account Management Management Logistics 52

ProlifIQ

JUNE 21, 2023

Strategic account management planning involves proactive and strategic thinking. It requires thorough analysis, research, and insights to identify the right accounts and formulate effective account management strategies. How does a strategic plan differ from a key account strategy?

Account Management 52

Account Management Management Account Planning Stakeholders 52

Hubspot Sales

MAY 19, 2020

There’s no doubt that Account-Based Marketing (ABM) is hot right now. According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. ABM has been top of mind for several years, but the many businesses (SMBs in particular) have yet to implement any formal ABM strategy.

Decision-making 117

Decision-making Management Acquisition Value Proposition 117

ProlifIQ

NOVEMBER 9, 2022

According to Forrester, “While product and company messaging can be generic, your account strategy and go-to-market plans should be highly account-specific.” This should include a customer relationship management (CRM) system, an account planning tool , sales engagement software, or a marketing automation tool.

Leadership 52

Leadership Account Planning Sales Leadership Stakeholders 52

DemandFarm

APRIL 26, 2023

They are also responsible for identifying new opportunities for growth and working closely with internal teams to develop strategies that drive revenue growth. They must also collaborate with marketing, sales, and product development teams to ensure that their clients receive the best possible service and support.

Key Account Management 52

Key Account Management Account Management Interpersonal Skills Management 52

Jermaine Edwards

MAY 6, 2020

They began to see 20% of their customer base move to explore manufacturing overseas to reduce their own costs, access new markets and grow their profits. Take another company providing unique market intelligence for large global organisations in the pharmaceutical and retail industries. What do they do? Digital Company. Adaptation.

Manufacturing 130

Manufacturing Key Account Management Decision-making Digitalization 130

Luminas Strategy

OCTOBER 2, 2022

For five years they had ridden the wave of market growth – and now they were being tasked with outpacing it. Like many mature organizations, most of their revenue came from a small base of strategic accounts they thought were highly penetrated. So, I posed the question: “How are we going to outrun market growth next year?”

Account Planning 52

Account Planning Energy and Utilities Manufacturing Decision-making 52

Revegy

AUGUST 12, 2020

Bringing all departments into the customer-centric fold is the only way to truly operationalize customer-centric account strategy and drive revenue growth. The best ideas may not always come from the sales team.

Account Planning 69

Account Planning Account Management Stakeholders Client Development 69

Corporate Visions

JANUARY 23, 2020

But while you’re having a quarterly business review with your customer about utilization metrics and project status updates, that same customer’s name is moving through your competitor’s sales funnel—being targeted with marketing campaigns, discussed in sales forecasts, and being put through account strategy planning sheets.

Customer Success 52

Customer Success Decision-making Account Strategy Account Management 52

Miller Heiman Group

JANUARY 31, 2019

This account plan should also utilize whatever assets possible from marketing, implementation, customer support, product development and sales enablement, etc., As large account sales professionals, it’s our responsibility to preempt the “don’t upsell me” attitude of many of our customers. to drive the most value for the buyer.

Account Planning 83

Account Planning Decision-making Account Strategy Prioritization 83

Account Manager Tips

OCTOBER 11, 2021

Has no plan Which clients need an account plan? Account plans are help you define your key account strategy. Key account managers without an action plan will fail. Doesn't understand their value proposition A bad key account manager relies on marketing for messaging. Only the ones you want to keep!

Account Management 246

Account Management Key Account Management Management Suppliers 246

Jermaine Edwards

JUNE 29, 2020

At the beginning of your relationship, your particular contact has the role of a VP of sales, or VP of marketing. All of a sudden the following year, now they become the chief marketing officer. Maybe communicate with marketing. Let’s just take an example. Now you might think, “Hey, that’s great.

Communication 130

Communication Decision-making Finance Key Account Management 130

Jermaine Edwards

APRIL 16, 2020

On March 1st, 2020 the world was hit with a global pandemic that literally transformed the way every business viewed themselves, their markets and their own position within them almost overnight. Rising costs and a heavily regulated market. After mergers in the 1960’s it was into markets like televisions, computers, plastics and so on.

Computers and Electronics 130

Computers and Electronics Supply Chain Telecommunications Financial Services 130

Revegy

MAY 31, 2023

Learn how to upgrade your B2B sales and marketing with Account-Based Experience (ABX). The post Revolutionize your B2B Success in 2023 with Account-Based Experience (ABX): A Winning Framework appeared first on Revegy. Discover key benefits and get a foolproof framework for implementation.

B2B 52

B2B Marketing Sales Account Growth 52

Arpedio

AUGUST 24, 2022

To put it really simple: Account planning is the process that occurs when you map out essential details about a new prospect or an already existing customer. Think of it like this: a marketing strategy that sales, marketing and account management professionals use in order to maintain marketing efforts to their existing clients.

Account Planning 52

Account Planning Account Development Management Account Management 52

Deep Insight

AUGUST 16, 2021

Global account teams need a massive store of knowledge about their target company and its market, as well as about industry and business challenges. Long-term planning is abandoned as long-term account strategies struggle to survive the relentless demands of a quarterly sales culture. All these things need to change.

Global Accounts 52

Global Accounts Key Account Management Account Management Profitability 52

SmartKarrot

DECEMBER 13, 2022

Role: Global Director, Customer Success Location: London, England, United Kingdom Organization: SymphonyAI As a Global Director of Customer Success, you will work with Go to Market, product, and engineering colleagues in all regions to ensure the success of the business in achieving its growth, customer, people, and financial goals.

Customer Success 19

Customer Success Onboarding Government Leadership 19

SmartKarrot

MAY 4, 2023

Gain a thorough understanding of the goals and internal workings of the assigned accounts as you develop account level expertise. Maintain up-to-date knowledge of pertinent sector and account-related news, and incorporate it into your account strategy. Interface function between marketing and operations.

Customer Success 19

Customer Success Leadership Account Strategy Onboarding 19

DemandFarm

JULY 20, 2023

The first step in this next phase is developing a customized account strategy. This plan, tailored to your key account’s needs, will outline how you will enhance engagement, identify growth avenues, and drive account expansion.

Key Account Management 40

Key Account Management Account Management Meetings Account Strategy 40

Jermaine Edwards

MARCH 26, 2020

Concerns of the CoronaVirus spanned the market. Customers becoming more risk-averse could be the result of a market anomaly that is out of your control. That was what I experienced at the beginning of March 2020. The phone began to ring from my customers around the world, business partners and team members.

Key Account Management 130

Key Account Management Marketing Meetings Account Strategy 130

SmartKarrot

MAY 30, 2023

You have knowledge of account management or customer satisfaction, are focused on business, and you have a thorough knowledge of account planning, have a background in sales, and are capable of creating an account strategy from beginning. You will report to the Global Head of Sales.

Customer Success 19

Customer Success Emotional Intelligence Stakeholders Negotiation 19

Cosawi

DECEMBER 28, 2021

Stay informed on the account through an established strategic account process. Contribute to, and have accountability for, the account plan. Challenge account strategy and tactics. Participate in internal leadership and customer account meetings – and not only when “the house is on fire”.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

SmartKarrot

APRIL 7, 2023

Collaborate closely with marketing on the lead generation and communication activities needed in the market or region. Do buyer research to find important account growth prospects. Create and implement account strategies to increase sales and satisfy customers.

Customer Success 19

Customer Success Value Proposition Account Growth Acquisition 19

SmartKarrot

APRIL 7, 2023

Collaborate closely with marketing on the lead generation and communication activities needed in the market or region. Do buyer research to find important account growth prospects. Create and implement account strategies to increase sales and satisfy customers.

Customer Success 19

Customer Success Value Proposition Account Growth Acquisition 19

SmartKarrot

NOVEMBER 17, 2022

Closely collaborate with cross-functional teams (sales, marketing, product) to plan and deliver customer delight & account growth. Measure, track, analyze and report key account metrics. Analyzing industry and market trends. Map and benchmark competition and share best practices.

Customer Success 19

Customer Success Account Growth Customer Experience Account Planning 19

SmartKarrot

OCTOBER 13, 2022

Role: Director, Customer Success Location: Atlanta, GA, US (Hybrid) Organization: Bakkt As a Director of Customer Success, you will collaborate with Product, Marketing, and Legal and Compliance to develop materials and resources to set new customers up for success and drive adoption and engagement in product.

Customer Success 19

Customer Success Client Relationships Facilitation Account Strategy 19