DemandFarm

APRIL 26, 2023

Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key account manager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.

Key Account Management 52

Key Account Management Account Management Interpersonal Skills Management 52

DemandFarm

MAY 12, 2023

As the company expanded its operations, it had high hopes for continued growth in the global market. The management team quickly realized that they were facing a number of obstacles in their quest for global presence. This is where Global Account Management (GAM) comes into play. What is Global Account Management?

Global Accounts 52

Global Accounts Account Management Management Logistics 52

Cosawi

JANUARY 29, 2024

In the work we do, we find fascinating to see that Marketing as a function is often missing at the strategic account table. In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

DemandFarm

JULY 26, 2023

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

Cosawi

FEBRUARY 27, 2023

In part three, we end this trilogy by demystifying a topic whose importance is rapidly accelerating in today’s digital economy as a tool to differentiate your customer engagement and increase revenue generation: Account-Based Marketing (ABM). Most would agree.

Marketing 52

Marketing Suppliers Investors Account Planning 52

Arpedio

NOVEMBER 29, 2023

December 2 What is the primary focus of ARPEDIO's Account Management solution? Enter draw #1 Account-Based Selling Platform Treat your colleagues to an early Christmas present Relationship Mapping & Org Chart Improve your critical stakeholder relationships.

Account Management 52

Account Management Account Planning Account Strategy Stakeholders 52

Arpedio

NOVEMBER 22, 2023

← Back to case studies What is the primary focus of ARPEDIO's Account Management solution? Finish participation Book demo The post TEST Webhooks appeared first on ARPEDIO.

Account Strategy 52

Account Strategy Account Management Communication Management 52

KAM With Passion

NOVEMBER 11, 2020

To keep things relatively simple, let’s consider two types of context: Account Management and Key Account Management and let’s see how the execution of Business Reviews adapts to the depth of relationship between the supplier and each customer. Business Reviews in an Account Management context.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

SmartKarrot

APRIL 13, 2023

In today’s economic environment, effective account management is essential for building and maintaining strong client relationships and achieving growth. From podcasts and webinars to blogs and social media posts, these influencers are using a range of channels to help other account managers learn, grow, and succeed.

Account Management 11

Account Management Key Account Management Management B2B 11

Jermaine Edwards

MAY 27, 2020

Some account managers and key account managers can get paralysed by over research. Know your customers market. The quality of your understanding of your customers market will determine the impact you can have with, and for your customers within their own business. There are three influencing market areas.

Key Account Management 195

Key Account Management Account Management Innovation Financial Services 195

Arpedio

JANUARY 5, 2024

The Importance of a Strategic Account Plan in Sales A strategic account plan stands at the core of achieving exceptional sales performance and establishing continued customer retention. Let us delve into the specifics that underscore the potency of a carefully crafted account strategy.

Account Planning 52

Account Planning Value Proposition Account Management Sales 52

Deep Insight

AUGUST 16, 2021

Barbara Weaver Smith has assembled their views and her own thoughts on global account management into a structured approach for going after and hanging onto large complex accounts. There’s no getting away from it: Key Account Management (KAM) and its big brother Global Account Management (GAM) are challenging activities.

Global Accounts 52

Global Accounts Key Account Management Account Management Profitability 52

Arpedio

AUGUST 24, 2022

Think of it like this: a marketing strategy that sales, marketing and account management professionals use in order to maintain marketing efforts to their existing clients. Strategic Account Planning. How to Do Account Planning? Automation in Account Planning.

Account Planning 52

Account Planning Account Development Management Account Management 52

Arpedio

JANUARY 4, 2024

In the competitive world of B2B sales, harnessing the power of an effective account mapping strategy is key to sales optimization and revenue growth. As businesses vie for market dominance, an articulate account strategy empowers organizations to deepen customer relationships and scale their operations effectively.

B2B 52

B2B Sales Decision-making CRM 52

Corporate Visions

JANUARY 23, 2020

But while you’re having a quarterly business review with your customer about utilization metrics and project status updates, that same customer’s name is moving through your competitor’s sales funnel—being targeted with marketing campaigns, discussed in sales forecasts, and being put through account strategy planning sheets.

Customer Success 120

Customer Success Decision-making Account Strategy Account Management 120

Revegy

AUGUST 12, 2020

If you’re responsible for growing your company’s revenue, either through a sales or an account management role, the panic of deal slippage or limited revenue opportunities may feel unavoidable. To keep your goals on track and to uncover new opportunities, focus on establishing a customer-centric strategy.

Account Planning 69

Account Planning Account Management Stakeholders Client Development 69

Jermaine Edwards

MAY 18, 2020

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long term. When you think about customer relationship management, customer growth, customer success do you immediately think LEADERSHIP ? Here they are….

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Jermaine Edwards

MAY 18, 2020

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long-term. When you think about customer relationship management, customer growth, customer success do you immediately think LEADERSHIP ? Here they are….

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

DemandFarm

JULY 20, 2023

By building and managing long-term relationships with your key accounts, you can create a foundation for sustainable growth. The 30-60-90-Day Blueprint is a time-bound, comprehensive approach to Key Account Management. The first step in this next phase is developing a customized account strategy.

Key Account Management 40

Key Account Management Account Management Meetings Account Strategy 40

Cosawi

DECEMBER 28, 2021

The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant backroom player. Strategic account management is a team sport and requires cross-functional, vertical level engagement and strong accountability. Challenge account strategy and tactics.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Jermaine Edwards

MAY 6, 2020

They began to see 20% of their customer base move to explore manufacturing overseas to reduce their own costs, access new markets and grow their profits. Take another company providing unique market intelligence for large global organisations in the pharmaceutical and retail industries. What do they do? Digital Company. Adaptation.

Manufacturing 130

Manufacturing Key Account Management Decision-making Digitalization 130

Jermaine Edwards

MARCH 17, 2020

Its use was popularised in the field of marketing and spawned a new thought movement that inspired what is now used within the customer experience industry. Product innovation and new market access. What is the Customer Life Cycle? The term customer life cycle is still very new and can be traced back to the early 90s.

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Innovation 130

MTD Sales Training

NOVEMBER 13, 2017

I received an email last week from Trevor Borrows who is a newly appointed National Sales Manager in charge of a team of Account Managers. Here’s what Trevor asked: “Hi Sean, being a new National Sales Manager I need to understand how to develop account strategies.

Management 48

Management Suppliers Profitability Account Management 48

Miller Heiman Group

JANUARY 31, 2019

This account plan should also utilize whatever assets possible from marketing, implementation, customer support, product development and sales enablement, etc., As large account sales professionals, it’s our responsibility to preempt the “don’t upsell me” attitude of many of our customers. to drive the most value for the buyer.

Account Planning 83

Account Planning Decision-making Account Strategy Prioritization 83

Corporate Visions

JANUARY 23, 2020

But while you’re having a quarterly business review with your customer about utilization metrics and project status updates, that same customer’s name is moving through your competitor’s sales funnel—being targeted with marketing campaigns, discussed in sales forecasts, and being put through account strategy planning sheets.

Customer Success 52

Customer Success Decision-making Account Strategy Account Management 52

SmartKarrot

MAY 30, 2023

You will form close ties with important users and stakeholders in this capacity, manage a number of accounts across EMEA, and develop and carry out growth plans. You have knowledge of business continuity, crisis management, and incident management, as well as risk and compliance.

Customer Success 19

Customer Success Emotional Intelligence Stakeholders Negotiation 19

SBI

OCTOBER 22, 2019

In order to achieve and sustain growth across the overall portfolio, consistent processes, collaboration, and visibility are essential and should include marketing, customer success, product development, etc. Market positioning within an account. Account revenue potential. This creates a consistent customer experience.

Account Planning 23

Account Planning Key Account Management Account Management Sales 23

Jermaine Edwards

NOVEMBER 25, 2021

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. Such as marketing, operations or other? Message What needs to be communicated by you and your stakeholder(s) daily, weekly or monthly?

Stakeholders 130

Stakeholders Decision-making Shareholders Key Account Management 130

Jermaine Edwards

JUNE 29, 2020

At the beginning of your relationship, your particular contact has the role of a VP of sales, or VP of marketing. All of a sudden the following year, now they become the chief marketing officer. Maybe communicate with marketing. Let’s just take an example. Now you might think, “Hey, that’s great.

Communication 130

Communication Decision-making Finance Key Account Management 130

SmartKarrot

OCTOBER 17, 2022

Identifying new and innovative opportunities and insights that can be leveraged to expand each organizational account can be extremely overwhelming, especially with rapid technological advancements and increasing market competition. However, account mining can be extremely useful for helping your business accelerate growth.

Account Strategy 10

Account Strategy Account Management Digital Transformation Profitability 10

Jermaine Edwards

APRIL 16, 2020

On March 1st, 2020 the world was hit with a global pandemic that literally transformed the way every business viewed themselves, their markets and their own position within them almost overnight. Rising costs and a heavily regulated market. After mergers in the 1960’s it was into markets like televisions, computers, plastics and so on.

Computers and Electronics 130

Computers and Electronics Supply Chain Telecommunications Financial Services 130

SmartKarrot

APRIL 21, 2023

Work together with internal cross-functional teams to enhance the whole customer experience, including product management, sales, and marketing. Make collaborative account strategies with your clients that can be monitored often using quantifiable goals. Deliver and convey ROI to our clients.

Customer Success 19

Customer Success Account Strategy Stakeholders Onboarding 19

Revegy

MAY 31, 2023

Learn how to upgrade your B2B sales and marketing with Account-Based Experience (ABX). The post Revolutionize your B2B Success in 2023 with Account-Based Experience (ABX): A Winning Framework appeared first on Revegy. Discover key benefits and get a foolproof framework for implementation.

B2B 52

B2B Marketing Sales Account Growth 52

SmartKarrot

JULY 8, 2022

Role: Director, Customer Success Location: Remote, United States Organization: Insurity As a Director of Customer Success, you will be responsible for the management of the customer success function for the US Market for the Geospatial Analytics Product Suite. Manage a portfolio of existing customer relationships within the US.

Customer Success 19

Customer Success Insurance Onboarding Government 19

SmartKarrot

FEBRUARY 9, 2023

Determine chances for growth by keeping an eye on consumer product usage, industry news and changes, and developing strategic account strategies with sales to expand to other teams. To ensure a consistent customer experience and the effectiveness of CSMs, define, improve, and manage a customer engagement model.

Customer Success 19

Customer Success Onboarding Customer Experience Finance 19

SmartKarrot

MAY 17, 2022

Apply here: [link] Role: Director, Customer Success Location: London, England, United Kingdom Organization: Appian Corporation As a Director of Customer Success, you will devise and execute account strategy including nurturing projects from inception to launch while collaborating with stakeholders and establishing realistic development guidelines.

Customer Success 19

Customer Success Key Account Management Stakeholders Negotiation 19

SmartKarrot

NOVEMBER 29, 2021

Apply here: [link] Role: Customer Success Manager – French Speaking Location: London, England, United Kingdom Organization: Procore Technologies As a Customer Success Manager, you will gain a strong understanding of best practices relevant to retaining and growing accounts within a personal portfolio while mitigating risk.

Customer Success 19

Customer Success Government Account Strategy Customer Value 19