Remove Account Strategy Remove Co-Creation Remove Communication Remove Presentation
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The Power of Account-Based Marketing: A Thales Case Study

Cosawi

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. These sponsors not only provide buy-in but also actively participate in the ABM strategy.

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Moving Customer Engagement Forward in a post-Covid-19 age

Clarity Engagement Solutions

But for pharmaceutical companies, a compelling opportunity is now presenting itself. In the midst of the chaos of the pandemic itself and the daunting challenges that lie ahead, it can often be difficult to spot the silver lining. This is not a bad thing, but it raises the question of an organization’s ability to pivot.

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Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

But for pharmaceutical companies, a compelling opportunity is now presenting itself. In the midst of the chaos of the pandemic itself and the daunting challenges that lie ahead, it can often be difficult to spit the silver lining. This is not a bad thing, but it raises the questions of an organization’s ability to pivot.