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The Power of Account-Based Marketing: A Thales Case Study

Cosawi

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. These sponsors not only provide buy-in but also actively participate in the ABM strategy.

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Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

While the goal of positioning products against the competition in ways that promote appropriate, effective usage by patients will always need to be part of any good account strategy, it must finally take its proper place as a cog in the larger machinery of strategic customer engagement. So, why wait? Download now.

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Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

While the goal of positioning products against the competition in ways that promote appropriate, effective usage by patients will always need to be part of any good account strategy, it must finally take its proper place as a cog in the larger machinery of strategic customer engagement. So, why wait? Download now.

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Moving Customer Engagement Forward in a post-Covid-19 age

Clarity Engagement Solutions

That data and digital strategies are best leveraged in support of strategic customer engagement approaches (with appropriate and integrated product pull-through), that recognize a changed healthcare landscape and the ability to pivot in new directions.

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Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

While the goal of positioning products against the competition in ways that promote appropriate, effective usage by patients will always need to be part of any good account strategy, in a post COVID-19 age, it must finally take its proper place as a cog in the larger machinery of strategic customer engagement. So, why hesitate?