Red Star Kim

JUNE 7, 2023

Competitor strategies had to be inferred from the wide range of publicly-communicated content. Furthermore, many large, complex firms had different strategies at both sector and service levels without a unifying firm strategy. They argue that “when environments are complex and dynamic, strategy is about adaptability”.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Account Manager Tips

OCTOBER 11, 2021

Has no plan Which clients need an account plan? Account plans are help you define your key account strategy. Key account managers without an action plan will fail. Warwick Brown // Account Manager Tips. Doesn't communicate Key accounts have vast networks of stakeholders (internal and external).

Account Management 246

Account Management Key Account Management Management Suppliers 246

ProlifIQ

NOVEMBER 9, 2022

According to Forrester, “While product and company messaging can be generic, your account strategy and go-to-market plans should be highly account-specific.” As a seller, this means you must also be consultative and understand not just your own product, but also the competitive landscape within each target account.

Leadership 52

Leadership Account Planning Sales Leadership Stakeholders 52

ProlifIQ

JUNE 21, 2023

This team consists of dedicated professionals who work collaboratively to support the strategic account manager in delivering value to the strategic accounts. In conclusion, strategic accounts are the key customers that hold immense value for an organization’s growth and success. We touch on this more below.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Hubspot Sales

MARCH 18, 2019

As professional services firm BTS points out , key account programs often lead to increased costs and lower margins. But if you use the right key account strategy, you'll reap greater sales volume and long-lasting strategic relationships. The Benefits of Key Account Management. Key Account Manager Job Description.

Key Account Management 127

Key Account Management Account Management Management Account Strategy 127

SmartKarrot

JANUARY 21, 2022

Build strong customer relationships to understand the market needs and drive the voice of the customer internally to influence investment and product strategy. Represent Customer Success at leadership and executive meetings to deliver an organization value proposition to drive new business and positive outcomes.

Customer Success 19

Customer Success Value Proposition Leadership Account Planning 19