Account Strategy Construction Customer Value Decision-making 
Arpedio
MARCH 26, 2024
Importance of Pre-Sales Strategy in Driving Business Success The pre-sales phase is where the groundwork for successful sales transactions is laid. It is the crucial period during which potential leads are identified, qualified, and nurtured before they are ready to make a purchasing decision.
Cosawi
FEBRUARY 27, 2023
Yet when you look at account-based marketing campaigns, we often see a product-focused orientation that endorses a siloed, less customer-centric approach. For example, at one point in the journey, the customer may be ambivalent or frustrated. At another point, decision remorse may be setting in.
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