Account Strategy CRM eBook Profitability 
Revegy
JULY 17, 2018
A good strategic account program requires a clear understanding of the customer’s internal structure, personnel and decision-making process, including the buying centers with responsibility for initiatives and budgets. As a best practice, this revenue snapshot is a requirement in every key account plan.
Hubspot Sales
JULY 1, 2019
Your salespeople know from direct experience which types of accounts are easiest to sell to, while those in customer success can tell you which companies require the least support and see the most success with your product. Your CRM holds a wealth of information about your ideal customers. Financial performance. Market share.
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