Account Strategy CRM Facilitation Profitability 
DemandFarm
JULY 26, 2023
Deeper Understanding of Customer Needs and Objectives Understanding your customers is crucial at all stages of strategic account management. AI tools can efficiently drive customer profiling and facilitate a deeper understanding of prospects.
Revegy
JULY 17, 2018
A good strategic account program requires a clear understanding of the customer’s internal structure, personnel and decision-making process, including the buying centers with responsibility for initiatives and budgets. As a best practice, this revenue snapshot is a requirement in every key account plan.
Hubspot Sales
JULY 1, 2019
It also helps you facilitate consensus: You can identify potential blockers and address their concerns before they stop the deal in its tracks. Your CRM holds a wealth of information about your ideal customers. Review your closed-won accounts, most profitable accounts, least likely to churn, and so on.
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