Arpedio

MARCH 26, 2024

Key Components and Objectives of a Pre-Sales Strategy The key components and objectives of a pre-sales strategy typically include: Lead Generation : Identifying and attracting potential leads through various marketing and prospecting efforts.

Value Proposition 52

Value Proposition Prioritization Sales Organization 52

Arpedio

JANUARY 4, 2024

In the competitive world of B2B sales, harnessing the power of an effective account mapping strategy is key to sales optimization and revenue growth. As businesses vie for market dominance, an articulate account strategy empowers organizations to deepen customer relationships and scale their operations effectively.

B2B 52

B2B Sales Decision-making CRM 52

PandaDoc

APRIL 21, 2023

Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. While it may seem like it from an altruistic perspective, treating all accounts fairly isn’t actually a viable key account strategy and doesn’t guarantee a successful relationship with your top portfolios.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

ProlifIQ

JUNE 21, 2023

As strategic account managers typically handle multiple accounts, managing many accounts simultaneously requires careful planning, prioritization, and effective time management. It requires thorough analysis, research, and insights to identify the right accounts and formulate effective account management strategies.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Arpedio

JANUARY 5, 2024

In the competitive landscape of today’s market, understanding the trifecta of sales targets , business strategy , and client dynamics can propel a sales team’s success exponentially. Let us delve into the specifics that underscore the potency of a carefully crafted account strategy.

Account Planning 52

Account Planning Value Proposition Account Management Sales 52

Miller Heiman Group

JANUARY 31, 2019

On face value, that may sound good, but merely meeting expectations actually has the effect of making you, as an individual seller, indistinguishable from the rest. This is understandable: No one wants to lose an account altogether by taking a risk attempting to upsell and then making a fatal mistake if it doesn’t go well.

Account Planning 83

Account Planning Decision-making Account Strategy Prioritization 83

Cosawi

FEBRUARY 27, 2023

As part of our customer buying journey mapping work, we have delved deeper not only into where the customer is headed, but what their state or mindset is at each given step as they progress on their decision making. At another point, decision remorse may be setting in. How do the best teams leverage ABM?

Marketing 52

Marketing Suppliers Investors Account Planning 52