The Comprehensive Guide to Account-Based Sales for 2019
Hubspot Sales
JULY 1, 2019
A successful account-based approach requires cross-department coordination. Every team -- Sales, Sales Development, Marketing, Customer Success, Finance, Product, Engineering, and the C-suite -- must be aligned. Albro proposes we use “Account-Based Everything,” or ABE. Marketers have insight into prospects’ pain points.
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