Account-Based Marketing: Time to future proof your marketing efforts to become customer-led and team enabled.
Cosawi
FEBRUARY 27, 2023
When well-executed, account-based marketing provides a pathway to anticipating where the customer is trying to go and helping the customer get to where they want to go sooner, less expensively and with greater value realization. In the one-to-one scenario, the supplier is trying to distill the value of targeting customers.
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