Cosawi
FEBRUARY 27, 2023
When well-executed, account-based marketing provides a pathway to anticipating where the customer is trying to go and helping the customer get to where they want to go sooner, less expensively and with greater value realization. In the one-to-one scenario, the supplier is trying to distill the value of targeting customers.
Jermaine Edwards
APRIL 3, 2020
The challenge is crisis teams are designed to take a broad approach to all events. They can struggle to mobilise quickly and address very specific nuanced events with precision. We can so easily miss that we are communicating with people, who are and will be impacted by these events.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Jermaine Edwards
NOVEMBER 25, 2021
The mindset is a posture that requires a shift from the reactive and tactical to pre-active (anticipation of events) and strategic (navigation or route to a specific result). Download the Stakeholder Mastery Checklist plus get invited to future events on stakeholder mastery. In both cases, you have to be that person to listen and lead.
Account Manager Tips
OCTOBER 11, 2021
Has no plan Which clients need an account plan? Account plans are help you define your key account strategy. Key account managers without an action plan will fail. Customers, competitors and suppliers Trends. They decide which suppliers get to stick around for the long term and which they show the door.
SBI
OCTOBER 9, 2018
In January I started to visualise finishing the event and thinking about what it will take to reach this goal. The key lesson for sales is this – have a clear objective for an account (to advance) or opportunity (to win, or lose early). There is no doubt about it, this was an endurance event. Let’s get into this.
Expert insights. Personalized for you.
52 
Let's personalize your content