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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

The phrase tells us to have a positive mindset and look for the good when faced with a dire, and potentially devastating, turn of events. Now more than ever, many customers are looking for suppliers that effectively offer strategic thought leadership. We’re seeing it first hand.

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Marketing in the Metaverse – An opportunity for professional services?

Red Star Kim

IP lawyers will be intrigued to know that Nike protected its logo and slogans in preparation for selling virtual goods – which will also increase the value of Nike NFTs Gucci – (Events) Collaboration with Roblox and VRChat to create virtual fashion shows and hosted limited-time events for customers to engage with their brands.

Marketing 130
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Value Grid Analysis

Flevy

The Value Grid approach provides a perspective beyond traditional linear progression of activities, where organizations need to balance equilibrium between suppliers and manufacturers aside from concentrating only on reducing lead times. This assist them in planning and helping the suppliers manage materials and prices better.

Suppliers 110
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How To Find, Collect, & Manage Business Contacts

Hubspot Sales

Business success still depends on winning the attention of the right people, whether they're employers, employees, investors, suppliers, partners, or customers. Even if you're working from home rather than attending key industry events or networking events right now, networking hasn't gone anywhere. Event & Conferences.

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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Investments in events and sponsorships are being scaled back. Virtual events (although 23% saw this area decreasing). The figures were 2.3% in 2020, -1.3% in 2021 and 11.2% This indicates a reduction in real terms and relates to point 5 above. Spend focused on BD technology, social media/web site and thought leadership.

Marketing 130
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How To Disagree With Your Client

Account Manager Tips

Are there any upcoming dates, vacations or events you should be aware of? It covers question types, styles, and specific things to ask about your client's organisation, targets, industry, supplier management, and what they think of you. What individual results are your point of contact expected to deliver? Foundations of Strategy.

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4 Words You Need To Say To Your Clients Right Now

Account Manager Tips

Are there any upcoming dates, vacations or events you should be aware of? It covers question types, styles, and specific things to ask about your client's organisation, targets, industry, supplier management, and what they think of you. What individual results are your point of contact expected to deliver? Foundations of Strategy.