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Account-Based Marketing: Time to future proof your marketing efforts to become customer-led and team enabled.

Cosawi

FEBRUARY 27, 2023

The Strategic Account Manager, the Account-Based Marketer or any of the Account team need to have more consistent and relevant conversations with the customers. A customer-led ABM construct facilitates that integrated pathway to becoming customer-centric and ultimately more effective. Is ABM strategic or tactical?

Marketing 52
Marketing Suppliers Investors Account Planning 52
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The Six Critical Ingredients for the Best Account Plan Ever

Revegy

JULY 17, 2018

According to SiriusDecisions, a global B2B research firm focused on sales strategy, a critical component of a great account plan is charting the product landscape in the account by listing the closed, active and potential opportunities for each buying center, and then grouping opportunities by product or service categories.

Account Planning 40
Account Planning Suppliers Profitability Decision-making 40
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