Hubspot Sales

MARCH 18, 2019

As professional services firm BTS points out , key account programs often lead to increased costs and lower margins. But if you use the right key account strategy, you'll reap greater sales volume and long-lasting strategic relationships. The Benefits of Key Account Management. Account Strategy.

Key Account Management 125

Key Account Management Account Management Management Account Strategy 125

Hubspot Sales

JULY 1, 2019

A successful account-based approach requires cross-department coordination. Every team -- Sales, Sales Development, Marketing, Customer Success, Finance, Product, Engineering, and the C-suite -- must be aligned. Albro proposes we use “Account-Based Everything,” or ABE. Marketers have insight into prospects’ pain points.

Stakeholders 84

Stakeholders Sales Finance Decision-making 84

SmartKarrot

DECEMBER 11, 2020

Develop and maintain a clear understanding of the organizational and leadership structure of client organizations to serve as an asset for escalation, expansion, analytics, marketing or finance, engineering, support. Evangelize capabilities of Twistle products and advocate for innovation and early adoption of new features.

Customer Success 10

Customer Success Finance Innovation Facilitation 10

SmartKarrot

OCTOBER 17, 2022

Know Your Customer (KYC) Processes are typically the most common strategy for successfully implementing account mining into any business function. Obtaining a clear picture of the IT vision of each account can make account strategy much more effective and productive. Develop Mined Accounts.

Account Strategy 10

Account Strategy Account Management Digital Transformation Profitability 10