Hubspot Sales

MARCH 18, 2019

As professional services firm BTS points out , key account programs often lead to increased costs and lower margins. But if you use the right key account strategy, you'll reap greater sales volume and long-lasting strategic relationships. The Benefits of Key Account Management. Key Account Management Strategy.

Key Account Management 127

Key Account Management Account Management Management Account Strategy 127

SmartKarrot

OCTOBER 17, 2022

Account mining can not only be an extremely efficient method to showcase credibility and reliability to existing accounts, but it can also help indicate a sense of forethought and concern for each customer. What Is Account Mining? Regularly Communicate With Organizational Accounts.

Account Strategy 10

Account Strategy Account Management Digital Transformation Profitability 10

Hubspot Sales

JULY 1, 2019

A successful account-based approach requires cross-department coordination. Every team -- Sales, Sales Development, Marketing, Customer Success, Finance, Product, Engineering, and the C-suite -- must be aligned. Albro proposes we use “Account-Based Everything,” or ABE. Marketers have insight into prospects’ pain points.

Stakeholders 85

Stakeholders Finance Sales Decision-making 85