How to Choose the Right Accounts for ABM, from HubSpot's ABM Product Manager
Hubspot Sales
MAY 19, 2020
They’d be wise to identify and target these brand-name companies with a bespoke account strategy. website smart content, targeted ads, social media, personalized email) that matches the same value propositions that Sales is using. Mark the companies associated with the largest active deals as target accounts.
116 
Let's personalize your content