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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

One catalytic digital experience matters even more than having a large number of memorable brand interactions and rating all of them as high-value,” Gartner concludes in a recent report. Market research firm Statista valued the social media advertising market at $207.1 So what exactly are catalytic experiences? “It

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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Marketing via social and digital channels. I’m also surprised that there wasn’t greater emphasis on collaboration and co-creation with clients, on improving data which is vitally important in the digital environment and in terms of client and referrer relationship management. Accelerated digital experience.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”.

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The Art of Client Service, with Robert Solomon

Account Management Skills

Robert, in his career, was a senior executive at several US based international advertising and marketing agencies. He was president and CEO of Rapp New York, president of direct and digital marketing at Ammirati Puris Lintas, General Manager of FCB Direct West and Senior Vice President and associate partner at Digitas. Jenny 05:55.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

And also the distinction between new business acquisition, so totally net new, and expansion and retention of existing. The other thing that people do, who are really good, the black belts at QBR is what they do, Jenny, is they’ll actually co-opt someone from the customer side, to co present and co own the meeting.