What is Customer Segmentation in SaaS and How is it Useful?
SmartKarrot
APRIL 24, 2020
In B2B businesses, we often use the 80-20 rule that says, 80% of the profits are incurred from 20% of the customers. Customer segments are groups of customers that share common characteristics like industry, number of employees, products, location, etc for B2B marketing and gender, age, preferences, demographics, etc for the B2C market.
Let's personalize your content