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How complex is your complex sale? An analogy with Judo belts

KAM With Passion

This post kicks-off a new section of the KAM With Passion blog dedicated to Complex Sales. Green belt situation example: Acquisition of a CRM system . And, if you have a Complex Sales & CRM, Sales Enablement or Key/Global Account Management project or need to improve something in one of these areas, get in touch !

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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

Cross-selling The process of selling related products or services to existing customers, typically with the goal of increasing revenue and customer lifetime value is called Cross-selling. Customer Acquisition Cost (CAC) The total cost associated with acquiring a new customer, including marketing and sales expenses.