article thumbnail

SaaS customer support: An introductory guide for 2024

Zendesk

There are numerous benefits of SaaS customer support, including: Customer satisfaction: According to the Zendesk Customer Experience Trends Report 2023 , over 70 percent of consumers will switch to a competitor after multiple bad experiences. Since partnering with Zendesk, CARET has achieved a 1.54-hour

article thumbnail

4 Trends Putting the “Value” Back in Value-Added Resellers

Hubspot Sales

And that, coupled with freemium sales equaling a lower customer acquisition cost, makes it attractive to more businesses every year. Instead, they understand the value of marketing generating leads for sales, sales engaging those leads, and customer success retaining, cross-selling and up-selling existing customers to fuel growth.