A Step-by-Step Guide to Landing Your First Enterprise Client
SmartKarrot
SEPTEMBER 1, 2022
Customer Acquisition Cost (CAC): The sum invested in acquiring a new client, typically through marketing and sales efforts. According to Sam Odio, co-founder, and CEO (Chief Executive Officer) of Freshplum , “it’s not rare to have a 6-12 month sales cycle when selling to Fortune 500 firms, which may be very hard for a startup.”
Let's personalize your content