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Customer Retention: The Foundation of the Subscription Economy

SmartKarrot

The entire process is customer-centric and starts by procuring the tiniest of the information about your customers. The digital transformation has made it easier to establish a substantial bond with them. . Why Customer Retention over Customer Acquisition? . This will help to develop a bond and customers to stay loyal. .

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. The acquisition will result in an offering that enables marketers to have full control and oversight into how their content impacts this new buyer landscape.