Acquisition Customer Value Digital Transformation Value Proposition 
Flevy
FEBRUARY 21, 2024
Customer Acquisition Cost (CAC) Definition : The total cost associated with acquiring a new customer, including marketing and sales expenses. Churn Rate Definition : The percentage of customers who stop doing business with an organization over a specific period. KPIs and Digital Transformation.
SBI
NOVEMBER 7, 2019
Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey. Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Headcount exceeds 800 across 12 offices.
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