Acquisition Manufacturing Sales Technology Value Proposition 
Zendesk
MAY 19, 2022
Just like conversion, the conversion rate can refer to a sale. Customer acquisition cost (CAC). Customer acquisition cost (CAC) refers to the amount of money spent on the process of acquiring a customer. CAC includes marketing expenses, sales rep pay and commission, and work hours dedicated to wooing that customer.
SBI
NOVEMBER 7, 2019
Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. With the acquisition, Seismic boasts a roster of 750 customers. Sales Enablement. San Diego, CA and New York, NY (November 5, 2019) –.
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