Apptivo

FEBRUARY 20, 2023

For example, if a C-level representative in B2B contacts you via your website’s contact form, this can be considered a bottom-funnel lead – your sales team can contact the individual directly and begin the account acquisition process. Whitepapers, manuals, and webinars are examples of informational goods that make strong offers.

Management 103

Management Sales Software Software 103

OnStrategyHQ

MARCH 4, 2021

For this whitepaper, we’re going to call them strategic objectives. Unsure how to prioritize your opportunities as you create your Strategic Objectives? We’ll grow to $50 million through new customer acquisition and developing a channel partner program. Financial Efficiency: To increase net profit by 10% annually.

Leadership 98

Leadership Acquisition Profitability Suppliers 98

Mike Kunkle

NOVEMBER 21, 2023

Sales is discounting again, significantly, further reducing profit margins. Your previous CEO retired during the pandemic and your new CEO and the CRO he brought in, have aspirations to grow through acquisition (M&A) and new business development (which has not been a primary focus for at least 15 years).

Acquisition 272

Acquisition Sales Decision-making Account Management 272