Remove Advertising Remove Co-Creation Remove Communication Remove Procurement
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The Art of Client Service, with Robert Solomon

Account Management Skills

Robert, in his career, was a senior executive at several US based international advertising and marketing agencies. So there was no book on advertising account management client service. Or if you think about the iconic work, and I’m sorry, I’m going to quote mostly us advertising because I’m more familiar with it.

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What agencies need to know about generative AI, with Roy Murphy

Account Management Skills

But that’s something we’re seeing more and more and we are working with two, one in particular, but two large enterprises doing exactly that, around their internal communication to start with and again, you can imagine, and rightly so, it’s a new box of tricks, call it that, for want of a better word, it just is.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

Are we communicating value back to the customer, all the stuff that’s really in the day to day of someone who’s in a role like account manager, customer engagement, client services, customer success is called lots of things but the the job is fairly similar. I didn’t really communicate it to anybody.