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What is Key Account Management? Strategy and Tips

Upland

In our new book, Not Just Another Vendor, we compile the stories of how real sales leaders are building relationships and growing revenue in key accounts through consistent account planning practices. the executive had asked, “Just two things. Attracting them is an entire process. How do you get back into my office?”

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What are the Top Challenges Facing CROs and Sales Leaders?

Upland

Altify’s latest book, Not Just Another Vendor , highlights one sales leader – Scott Jackson Senior Director, Sales Enablement, Comcast Business – whose team learned the valuable lesson of relationships over product or any other fit. CROs are not out of the woods yet regarding hiring and retaining talent.

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How to Choose the Best Account Planning Software

Upland

The human relationships, internally and with customers, allow you to break away from being “just another vendor.” But to empower your team to do the hard and rewarding work of account planning, you must first give them the tools for the job. How do they influence one another? But not all software is created equal.

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Forget the Ferrari: “Trusted Advisor” as a Status Symbol

Upland

Being a trusted advisor is how you get into that room. In Not Just Another Vendor, the latest, indispensable book on account planning to come out of Altify, we learn about one seller who took a long time to learn this lesson. Sales were good, but they weren’t great. Why not in three years?

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A Guide to Sales Enablement AI 

Upland

AI is a powerful tool, but it’s just that: a tool. Sales still requires a team to apply empathy and creative thinking. Automating the sales process AI allows revenue teams —not just salespeople—to automate parts of the sales process. How does sales enablement AI work for sales teams? Probably not. What are their pain points?

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People & Problems: The core of strategic account planning

Strategic Account Management Association

My salespeople know that it’s not enough for us to become a vendor of choice for a given client. In mapping a rich understanding of how key players relate to one another, account managers can start to uncover the manner in which things happen in the organization—insights not visible to the untrained eye. Insights are everything.