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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

JULY 11, 2022

A bite-sized approach to engaging fee-earners in the planning process was suggested: marketing planning process into a professional service firm (kimtasso.com). There are lots of articles on internal communications, buy-in and stakeholder engagement. Review our business plan. Delegate key takeaways and actions.

Innovation 130
Innovation Marketing Stakeholders Value Proposition 130
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The Proven Process for Developing a Go-to-Market Strategy

Hubspot Sales

NOVEMBER 21, 2018

It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. Get your team together and brainstorm the various job titles that could be impacted by your solution. The engagement and conversion rates of your ads will indicate which value proposition and pain points work best.

Marketing 139
Marketing Advertising Decision-making Brainstorming 139
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