Article Brainstorming Co-Creation Sales Technology 
Mike Kunkle
MAY 11, 2022
In my experience, the potential for improvement in most sales organizations is significant. Will an approach limited to sales force effectiveness (SFE) maximize that potential? That depends on a variety of factors, which I will share in this article. Figure 2: The Sales Force Effectiveness Fundamentals. Value Creation.
Mike Kunkle
MAY 15, 2019
[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Dean’s Distinguished Professor of Sales, Northern Illinois University Professional Sales Program ]. Could AI have suggested/predicted the creation of the iPad?
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