Red Star Kim

JUNE 15, 2023

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. Others may find that the M&BD team is responsible for research.

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Key Account Management Account Management Management Client Relationships 130

KAM With Passion

FEBRUARY 22, 2021

Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Key Account Management, what is it really?

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

Cosawi

JULY 14, 2021

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. CO-ORCHESTRATION AND CO-CREATION . Download the Full Article PDF Here.

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Co-Creation Marketing Value Proposition Key Account Management 52

KAM With Passion

MARCH 17, 2022

Quite enthusiastic about the concept of KAM after an expensive training with a prestigious academic organisation, the leadership team had decided to launch a KAM initiative. That, in order to well manage their customers, companies operating in a complex environment need to develop 3 types of commercial capabilities. Complex Sales.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

Arpedio

OCTOBER 30, 2023

Their conversation shed light on the transition from traditional CRM systems to strategic account planning, the essence of account-based selling, and the futuristic role of AI in sales. In this episode, Lee interviews Ulrik Monberg , Founder and CEO of ARPEDIO, to explore the keys to success in Account-Based Selling.

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Co-Creation Account Planning Artificial Intelligence Leadership 52