The Perplexing Power of Process & Methodology in Complex B2B Sales
Mike Kunkle
FEBRUARY 5, 2023
Worse, recently, I’ve read an increasing number of articles and posts about how buying has become so convoluted and non-linear, that given that and a buyers’ market, sales process just doesn’t matter anymore. Go re-read the CSO Insights quote I used to start this article. In reality, though, control is an illusion.
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