Mike Kunkle

MAY 15, 2019

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Will Artificial Intelligence really displace the human sales force? Corporate buyers will also likely leverage AI in their problem-identification, research, problem-solving, and decision processes.

Artificial Intelligence 130

Artificial Intelligence B2B Co-Creation Decision-making 130

MDI Training

MARCH 4, 2024

GenAI presents vast innovation poten tial , automating complex tasks, enhancing decision-making, and radically improving efficiency across various sectors. I have come up with 9 ethical considerations leaders have to make when it comes to integrating GenAI in their workplaces (this may also come up in the keynote).

Leadership 59

Leadership Digital Transformation Co-Creation Artificial Intelligence 59

Hubspot Sales

APRIL 23, 2024

After “consulting” some of the best consultants in the industry, I’ve created a list of which buzzwords/phrases can make you look like an expert and which ones you should avoid. These terms mean easy fixes a client can make that will make a big difference. These terms don’t only apply to marketing.

Co-Creation 82

Co-Creation Artificial Intelligence Decision-making Brainstorming 82

Mike Kunkle

MAY 11, 2022

Understanding general buyer personas and buyers’ journey or buying processes, including challenges, opportunities, impacts, needs, objectives, priorities (COIN-OP), decision process, decision criteria, decision roles, desired outcomes with metrics and measures, and consideration of both the decision makers’ business and personal needs.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130