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9 CRM Tips & Tricks from HubSpot's Experts

Hubspot Sales

This personalized touch makes you feel valued and leaves a lasting impression. Imagine if every business had this level of customer knowledge and personalization. Wouldn’t you want to make your customers feel valued? That's where Customer Relationship Management (CRM) software comes in.

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Behavioral Segmentation: Why It Matters, Types, Examples

SmartKarrot

The more important aspect is customers are now well-aware of product choices and brand options. Customers are also happy if they get more self-serve options as opposed to ticket-based support. This makes it important to know the customer journey and with B2B behavioral segmentation, we can work out a strategy accordingly.