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Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

SEPTEMBER 28, 2022

Bev has over 30 years of experience working in B2B marketing, both on the client side as well as consulting and training, and is best known for her work in account-based marketing (ABM). In this podcast, Jane Hiscock speaks with Bev Burgess of Inflexion Group. Below is a slightly abridged transcript of the podcast.

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