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Ten insights on the future of SAM

Strategic Account Management Association

Customers will reward suppliers who successfully blend a great digital experience with the human touch. When McKinsey surveyed B2B buyers to see whether they prefer to buy digitally or from people, the answer, overwhelmingly, was “it depends.”

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B2B Wholesale Future Trends 2024

QYMATIX

Across B2B wholesale future trends 2024, you’ll see a few key themes: technology, personalisation and change. Some are accelerations of global movements, while others are specific to the B2B space. Adopting e-commerce & mobile interfaces This is all about making the buying experience more intuitive for B2B customers.

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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

COVID-19 has accelerated a trend already underway toward increased virtual interactions between customers and their suppliers. This data underscores a significant symmetry between the challenges of selling virtually and the challenges of buying virtually, specifically in a B2B context, as shown above in Figure 2.

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Implementing and Using Dynamic Pricing in B2B: A Path to Thriving in the Digital Age

QYMATIX

AI in Wholesales and Industrial Distribution: The Winds of Change in B2B Sales. In the world of B2B sales, where specialist wholesalers in Germany cater to 5,000 to 10,000 customers and juggle an inventory of 20,000 to 100,000 items , the winds of change are blowing more robustly than ever. Let's get started! Absolutely.

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Navigating Fierce B2B Competition

Luminas Strategy

Accelerated organic growth. __ (original post written by VP, Group Director Srividya Sridharan and appears on Forbes.com) B2B companies won’t win — today or in the future — with outdated short-term strategies. B2B buying motions are becoming too difficult to predict, with longer sales cycles. The result? Don’t despair.

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Four Tips to Shorten the B2B Sales Cycle

Sales Outcomes

An experienced B2B salesperson will tell you that the sales cycle is a critical factor to success. So, how do you shorten the B2B sales cycle? Will the customer need to change processes, conduct training, potentially impact suppliers, require different customer service terms, or build IT systems? Adopt one or more of these tips.

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THE 3 BUILDING BLOCKS OF GREAT B2B MARKETING & SALES

Maximize Business Marketing

From all my years in B2B, I’ve found that great marketing and sales companies had the three major building blocks important to becoming successful. When you are selling services, you need to have all three building blocks aligned, or you will become a commodity supplier.

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