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Implications for B2B Selling in the Age of Artificial Intelligence

Mike Kunkle

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Dean’s Distinguished Professor of Sales, Northern Illinois University Professional Sales Program ]. Could AI have suggested/predicted the creation of the iPad? Peterson, Ph.D.,

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas. Some firms provide templates of different types of KAM meeting types.

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Account-Based Selling (ABS): Everything you need to know

Arpedio

Account-Based Selling is a targeted approach to B2B sales. Instead of the conventional one-to-one sales approach, each account is treated as a market of one. The continuous technological innovations are changing the way we do sales. Account-Based Selling (ABS): Everything you need to know. Back to blog.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Doug Winter, Seismic co-founder and CEO. Seismic, the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Sales Enablement. Sales Enablement. Sales Enablement. Sales Enablement. Industry News.