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Implications for B2B Selling in the Age of Artificial Intelligence

Mike Kunkle

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Dean’s Distinguished Professor of Sales, Northern Illinois University Professional Sales Program ]. Could AI have suggested/predicted the creation of the iPad? Peterson, Ph.D.,

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas. Some firms provide templates of different types of KAM meeting types.

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Account-Based Selling (ABS): Everything you need to know

Arpedio

The continuous technological innovations are changing the way we do sales. After decades of approaching sales based on gut-feeling and wishful thinking, we’ve recently entered an entirely new – and very exciting – era. We clearly see a change towards the account-based focus in sales organizations. 45 30 93 42 09.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Doug Winter, Seismic co-founder and CEO. Seismic, the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success.