Red Star Kim

DECEMBER 5, 2023

Leadership and the In-Group/Out-Group Phenomenon (blanchard.com) Create a sense of unity by reminding people we are on the same team and all striving for the same results (happy clients and increased profits). A similar approach would be to unite people behind the need to focus on client interests and overcoming competitor activity.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

SmartKarrot

APRIL 24, 2020

In B2B businesses, we often use the 80-20 rule that says, 80% of the profits are incurred from 20% of the customers. Customer segments are groups of customers that share common characteristics like industry, number of employees, products, location, etc for B2B marketing and gender, age, preferences, demographics, etc for the B2C market.

B2C 12

B2C Customer Success B2B Profitability 12

Hubspot Sales

AUGUST 21, 2023

Poor product-market fit can dampen a launch — even if the product is well-designed and innovative. Get your team together and brainstorm the various job titles that could be impacted by your solution. We typically see this model with B2C purchases in which a customer can find and buy a product via a website, like Netflix or Amazon.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98