Cracking the Consulting Code: Top 10 Customer-centric Design (CCD) Frameworks
Flevy
MARCH 26, 2024
Action, Emotion, and Touchpoint : Mapping out customers’ actions at each stage, their emotional responses, and the touchpoints where interactions occur, providing insights into the customer experience. Segmentation allows for a deeper, more intimate understanding of customers, based on solid, actionable data.
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