B2B Digital Transformation in Sales: Facts & Trends
QYMATIX
SEPTEMBER 27, 2022
The new customer journey is made of data and analytics. This technological shift is happening when B2B customers are also modifying their buying behaviour and adapting to B2C practices. The buying decision is already taken, when the B2B buyer contacts sales. B2B selling has always been a reasonably innovative arena , however.
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