Back to the Future: F2F selling is returning, but virtual selling is here to stay
Strategic Account Management Association
FEBRUARY 2, 2021
Customer-facing teams need to continue to up their virtual game, even as they learn how to optimize a balance of virtual and in-person engagement. COVID-19 has accelerated a trend already underway toward increased virtual interactions between customers and their suppliers. We’ve been using e-auctions for 20 years.
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