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The Blue Ocean Strategy Summary (With 4 Examples)

ClearPoint Strategy

Based on an eponymously titled book , this strategy argues that “cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.” In short, avoid head-to-head competition and focus on innovation. A company will have more success, fewer risks, and increased profits in a blue ocean market.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Poor product-market fit can dampen a launch — even if the product is well-designed and innovative. Get your team together and brainstorm the various job titles that could be impacted by your solution. It’s difficult to build, but, when successful, it sees a short sales cycle, zero cost to hire salespeople, and is highly profitable.