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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Engaging my multidisciplinary team of internal colleagues – including medical, marketing and information technology amongst ourselves – to brainstorm potential opportunities that could be presented to the customer was critical. Emily Williams is a key account manager at Pfizer, specializing in internal medicine.

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Why Every Key Account Manager Needs a Crisis Playbook

SmartKarrot

Key Elements of an Effective Crisis Playbook Key Account Managers navigate business and people. Here, we dissect the fundamental elements that form a formidable crisis strategy for Key Account Managers. Draft Action Plans: For each prioritized crisis, a detailed action plan must be formulated.

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Top 6 Key Account Management Skillsets

SmartKarrot

Key Account Management (KAM) is a strategic approach that focuses on fostering long-term, value-driven relationships with a select group of high-potential customers. This article will discuss the top 6 Key Account Management skillsets that are crucial for driving business success.

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How to Resize and Retool Your Sales Force

Mike Kunkle

Brainstorm creative options with team members. Even so: How will you divide inbound and outbound lead gen, opportunity management, and strategic account management? Will some people or teams handle opportunities and accounts up to a specific size, with executive lead gen or key account management done by others?

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